企业营销型网站建设达成哪些标准？

来源：https://www.chinanovo.net   发布时间：2023-11-28 17:40:09      

一个真正的营销网站应该基于流量，目标是改善流量转换变现。

A true marketing website should be based on traffic, with the goal of improving traffic conversion and monetization.

良好的搜索引擎性能

Good search engine performance

企业网站重要的功能是网站推广功能，搜索引擎是网民获取信息的重要渠道。如果企业网站无法通过搜索引擎有效推广，营销网站的营销将大大减少。因此，营销企业网站必须解决企业网站的搜索引擎问题，也可以理解为搜索引擎优化的工作。在营销企业网站解决方案中，搜索引擎优化工作是基于企业网站的长期工作。规划阶段甚至从企业网络营销的战略规划阶段开始，贯穿企业网站的整个运作过程。

The important function of a corporate website is website promotion, and search engines are an important channel for netizens to obtain information. If a corporate website cannot be effectively promoted through search engines, the marketing of the marketing website will be greatly reduced. Therefore, marketing enterprise websites must solve the search engine problem of enterprise websites, which can also be understood as the work of search engine optimization. In marketing enterprise website solutions, search engine optimization work is based on the long-term work of the enterprise website. The planning stage even starts from the strategic planning stage of enterprise network marketing, running through the entire operation process of the enterprise website.

一个好的搜索引擎的特点是代码的简单规范，URL路径清晰，站中丰富有序的链接，以及稳定和安全的CMS系统。

The characteristics of a good search engine are simple and standardized code, clear URL paths, rich and orderly links within the website, and a stable and secure CMS system.

优质客户转换

High quality customer conversion

即使网站排名做得很好，如果没有转换率且跳出率太高，那也是徒劳的伤害。毕竟，建立营销型企业网站的目的是营销，因此您可能需要：</p><p>美观的色彩搭配符合行业特色网站设计

Even if the website ranking is done well, without conversion rates and high bounce rates, it is still a futile injury. After all, the purpose of establishing a marketing oriented enterprise website is marketing, so you may need:</p><p>Beautiful color matching that matches the industry's unique website design

良好的用户体验垂直导航方便的全站点搜索框，人性化的访问操作流程。

Good user experience, convenient vertical navigation, full site search box, and user-friendly access operation process.

建立一个由普通搜索用户搜索的长尾词汇，符合每个人的搜索习惯文字内容不应夸大。

Establish a long tail vocabulary that is searched by ordinary search users, and the text content should not be exaggerated, which is in line with everyone's search habits.

避免使用太多的对话框，不要过多弹出，不然只会导致搜索引擎和用户不喜欢。

Avoid using too many dialog boxes and avoid popping up too many, otherwise it will only cause search engines and users to dislike it.

每个页面上随处可见联系信息，以便客户随时联系。

Contact information can be seen everywhere on each page for customers to stay in touch at any time.

全站具有统一风格，增强客户的归属感。

The entire site has a unified style, enhancing customers' sense of belonging.

有趣而生动的描述，增加了顾客的停留时间，从而引起了咨询。

An interesting and vivid description increases the customer's stay time, which in turn triggers inquiries.

创建社交代码分享，以便用户随时与朋友分享。

Create social code sharing for users to share with friends at any time.

合理的流量驱动，计划一步一步引导客户并消除客户的顾虑理的现场推荐，延长客户停留时间，加强品牌和案例，并告诉客户我们有能力并切实解决问题。

Reasonably driven by traffic, planning to guide customers step by step and eliminate their concerns through on-site recommendations, extending customer stay time, strengthening brand and case studies, and informing customers that we have the ability to effectively solve problems.

响应式网站布局确保访问者拥有不同分辨率的视图，并可在必要时添加一些H5动画。对于同行网站，网站差异化的独特性和客户的印象。人们永远无法改变别人对你的印象。同样网站也是一样的强大的统计软件嵌入到网站中分析客户行为跳出率，每页pV访客深度等可逐步调整以提高转换率。

A responsive website layout ensures that visitors have views of different resolutions and can add some H5 animations if necessary. For peer websites, the uniqueness of website differentiation and customer impressions. People can never change the impression others have of you. The same website also has powerful statistical software embedded in it to analyze customer behavior bounce rates, and page pV visitor depth can be gradually adjusted to improve conversion rates.

有了济南网络推广上面的小总结，希望对广大客户有所帮助，如果有什么不理解的或者寻求帮助的请点击我们的网站：https://www.chinanovo.net或者来电咨询，我们会尽全力为您解决

With the summary of online promotion in Jinan, I hope it can be helpful to our customers. If you have any questions or need help, please click on our website: https://www.chinanovo.net Or call to inquire, we will do our best to solve it for you

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