实体店为什么需要配上小程序?

来源：https://www.chinanovo.net   发布时间：2023-07-03 14:19:35      

实体店为什么需要小程序?直接的答案就是：你的客户都在用微信！实体店要把握住移动端的用户消费机遇，利用小程序的优势，将其变成实体店营业额快速增长的关键渠道。微信小程序提供了怎样的解决方案？下面济南小程序开发公司小编为您讲解番：

Why do physical stores need mini programs? The direct answer is: your customers are all using WeChat! Physical stores should seize the consumption opportunities of mobile users and leverage the advantages of mini programs to become a key channel for rapid growth of physical store revenue. What solution does WeChat mini program provide? Below, the editor of Jinan Mini Program Development Company will explain to you:

、小程序帮助商家开启“线上+线下”服务模式

1、 Mini program helps merchants activate the "online+offline" service mode

门店小程序以“门店会员”为核心，通过门店管理，帮助商户无缝打通线上线下，玩转全渠道。同时为商户提供轻量化门店和会员管理系统，不仅仅支持多门店，还可以通过门店信息在小程序当中展示出来。

The store mini program takes "store members" as the core, and through store management, helps merchants seamlessly connect online and offline, playing all channels. Simultaneously providing lightweight store and membership management systems for merchants, not only supporting multiple stores, but also displaying store information in mini programs.

二、实现线上买单，提升收银效率

2、 Realize online payment and improve cashier efficiency

商户通过小程序可以实现在线买单，提升收银效率减少人力成本，优化服务体验。还可以为商户提供会员营销，通过积分会员充值等营销手段，帮助门店实现会员转化，提升复购率。

Merchants can achieve online payment through mini programs, improve cashier efficiency, reduce labor costs, and optimize service experience. It can also provide membership marketing for merchants, using marketing methods such as point membership recharge to help stores achieve membership conversion and increase repurchase rates.

三、会员&粉丝连带实现“粘性”服务

3、 Members and fans jointly achieve "sticky" services

微信小程序的研发主旨是“轻捷简便”、“用完即走”。对企业来说，可以通过自有的会员系统或者是自运营的公众号，利用系统中的消息推送功能和小程序“用完即走”的服务相结合，进行粉丝和会员的二次开发，增加用户粘性的同时，创造更多商业价值。

The main theme of the development of WeChat mini programs is "light and simple" and "just go after use". For enterprise brands, they can use their own member system or self operated official account to combine the message push function in the system with the "run out" service of applets to carry out the secondary development of fans and members, increase user stickiness and create more business value at the same time.

四、与微信公众号平台结合

4、 Combined with WeChat official account platform

公众号与小程序已经是密不可分了，个公众号可以关联多个小程序，更重要的是小程序能通过多种方式插入公众号文章，例如文字链接、图片链接和小卡片，而且图片链接和小卡片能够放你想推广的产品图，毕竟有图有真相，可以促进客户购买。

The official account and the applet are already inseparable. One official account can be associated with multiple applets. More importantly, the applet can insert official account articles in a variety of ways, such as text links, picture links and small cards, and the picture links and small cards can put the product map you want to promote. After all, there are pictures and truth, which can promote customers to buy.

小程序是套利好于实体门店的工具，它是个开关，拥有自己的小程序的门店，就意味着打开了微信流量的入口。您对此有需求，可以随时来我们这里https://www.chinanovo.net咨询看看吧！

A mini program is a set of tools that are better than physical stores. It is a switch, and a store with its own mini program means opening the entrance to WeChat traffic. If you have any needs, you can come to us anytime https://www.chinanovo.net Consult and take a look!

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