小程序是独立运营的种移动页面接入服务系统，是依托于开放平台开发的应用，具有“不安装”、“不下载”、“即点即用”的特点。例如，为常见的微信小程序，就是以微信App这个生态系统作为开放平台，开发的各种功能的小程序。小程序直接向用户提供数据和服务，采集到的用户数据也由小程序运营者的服务器存储，并不保存在腾讯公司。
A mini program is a mobile page access service system independently operated by developers. It is an application developed on an open platform and has the characteristics of "no installation", "no download", and "click and play". For example, the most common WeChat mini program is a variety of functional mini programs developed using the WeChat App ecosystem as an open platform. Mini program developers directly provide data and services to users, and the collected user data is also stored on the server of the mini program operator and not saved on Tencent.
从数据收集和存储的角度讲，App和小程序在收集方式、范围等方面就具有明显的区别。App般通过操作系统提供的API获取用户个人信息，而小程序仅能通过开放平台提供的API获取用户个人信息。从这个角度看，因小程序获取的个人信息的范围不会超过开放平台本身允许的范围，因此，即使是同家运营平台，小程序上收集的信息种类、频次等也都远远小于App。
From the perspective of data collection and storage, there are significant differences between apps and mini programs in terms of collection methods and scope. Apps generally obtain user personal information through APIs provided by the operating system, while mini programs can only obtain user personal information through APIs provided by open platforms. From this perspective, since the range of personal information obtained by the mini program does not exceed the allowed range of the open platform itself, even on the same operating platform, the type and frequency of information collected by the mini program are far less than those of the app.
其次，从可调取的权限的角度讲，App能够获取的手机系统权限多达100余项，而小程序获取的权限仍然受到整个开放平台本身规则的限制。
Secondly, from the perspective of accessible permissions, the app can obtain over 100 mobile system permissions, while the permissions obtained by mini programs are still limited by the rules of the entire open platform itself.
再次，从消息推送的渠道上看，只要用户同意接受通知，App可以随时随地为用户推送消息，而小程序只能在被用户主动订阅进行推送，或者发送模板消息。从这个点考虑，定程度上，小程序能屏蔽过度的广告营销，像是App的纯净版，提高实用性和使用效率，这可能这也是小程序的用户载量越来越多的原因之。
Once again, from the perspective of message push channels, as long as the user agrees to accept notifications, the app can push messages for the user anytime and anywhere, while the mini program can only push or send template messages after being actively subscribed by the user. From this perspective, to some extent, mini programs can block excessive advertising marketing, such as pure versions of apps, improving practicality and usage efficiency. This may also be one of the reasons for the increasing user load of mini programs.
对此，小程序运营者应当注意：
In this regard, mini program operators should pay attention to:
（1）用户进入小程序，可体验相关业务，不得在未展示任何信息的情况下，强制授权手机号等个人信息；
(1) After entering the mini program, users can experience relevant business and are not allowed to forcibly authorize personal information such as phone numbers without displaying any information;
（2）用户正常浏览小程序板块或页面过程中，不得强制授权手机号等个人信息；
(2) During normal browsing of mini program sections or pages, users are not allowed to forcibly authorize personal information such as phone numbers;
（3）如涉及购物下单、支付等需要授权手机号等个人信息的场景，应当明确向用户说明授权原由。
(3) If it involves scenarios where personal information such as authorized phone numbers is required for shopping orders, payments, etc., the reason for authorization should be clearly explained to the user.
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