1、清晰度

1. Clarity

如果连清晰度都保证不了,系统肯定不会给予你,不给你就无法让更多的用户看到,相反如果你的视频清晰度很高,用户不会产生视觉疲劳,系统也会给你大量的人流量,有很多小伙伴拍摄后剪辑和上传导致视频清晰度很低,所以上不了热门。

If the clarity cannot be guaranteed, the system will definitely not recommend it to you. Without recommendation, more users will not be able to see it. On the contrary, if your video has high clarity, users will not experience visual fatigue, and the system will also recommend a large amount of traffic to you. Many friends edit and upload videos after shooting, resulting in low clarity, so they cannot be popular.

2、标签领域

2. Label field

比如说:抖音上的一些漂亮小姐姐,他们的作品内容大多数都是唱歌、跳舞等等,这种就属于抖音娱乐类,做这种虽然会涨粉很快但是很容易遇到门槛,而且对用户创作者有一定的要求。

For example, some beautiful little sisters on Tiktok, whose works are mostly singing, dancing, etc., belong to the entertainment category of Tiktok. Although it will grow quickly, it is easy to meet the threshold, and there are certain requirements for user creators.

做短视频之前一定要考虑账号的目的是什么,你是为了“转化”还是“引流”,做短视频一定要有自己的目的,根据自己的目的来制定短视频的领域。

Before making short videos, it is important to consider the purpose of the account, whether it is for "conversion" or "traffic attraction". Making short videos must have its own purpose and define the field of the short video based on that purpose.

3、表现力

3. Expressive power

之前有一些小伙伴用一些小技巧套路让自己的账号完播率和复播率非常高,但是过了一段时间账号的各项数据就开始纷纷下滑,想要让自己的内容好还是要用心,账号偶尔上虽然数据很好看但是没有什么用,持续稳定上热门才是王道,毕竟玩抖音目的不是为了看数据,而是为了变现。

Some kids used some tricks to make their account completion rate and rebroadcast rate very high, but after a period of time, all the data of the account began to decline. If you want to make your content good, you still need to pay attention. Although the data on the account occasionally looks good, it is useless. It is the king's way to keep stable and popular. After all, the purpose of playing Tiktok is not to see the data, but to realize it.