企业短视频自媒体，抖音代运营，抖音策划，抖音认证服务，抖商，抖店，很多工作室都增加了这些业务，这几类也是今年可以去发展的线路。

Enterprise short video We Media, Tiaoyin proxy operation, Tiktok planning, Tiktok certification services, Tiaoyin merchants, Tiaoyin stores, and many studios have added these businesses, which are also lines that can be developed this year.

看着很多草根在抖音上创业，很多人也慢慢进入，但是在操作过程中，甚至还没有操作就已经犯错了，对于一些前期要做的事情，一定要考察好、计划好，才能事半功倍，不走弯路。今天给大家分享一下抖音运营的十大误区，也是新手小白非常容易犯错的地方。

Many grassroots entrepreneurs started their businesses on Tiktok, and many people gradually entered. However, in the process of operation, they made mistakes even before the operation. For some things to be done in the early stage, we must investigate and plan well, so that we can get twice the result with half the effort and avoid detours. Today, I would like to share with you the top ten mistakes of Tiktok operation, which is also the most easy place for novice Xiaobai to make mistakes.

01、不清楚平台规则，不做规划

01. Not clear about platform rules and not making plans

无论什么平台，都有他自身的规则，很多新手在操作之前根本没了解平台的规则，直接去上传，甚至每个按钮的功能都不了解，结果导致限流、重置、删视频、严重封号。

Regardless of the platform, there are its own rules. Many beginners do not understand the platform's rules before operating, and simply upload without even understanding the functions of each button. As a result, it leads to limiting traffic, resetting, deleting videos, and severe account suspension.

对于运营来说，一定要先做规划，更新什么视频、制作什么类型的、怎么变现，都是需要规划好，才能知道做什么、怎么做，千万不要盲目，非常基本的吸引点、爆点、变现路径要有，非常终的目的是为了变现。

For operation, it is necessary to make a plan first, including what videos to update, what types to produce, and how to monetize. Only by planning well can we know what to do and how to do it. Don't be blind. The most basic attraction points, explosive points, and monetization paths should be established, and the ultimate goal is to monetize.

02、不养号，不活跃

02. No account maintenance, inactive

各种养号技术，各种方案，养号的权重，其实抖音是个去中心化的平台，根本没有什么权重，主要是看你账号的活跃度、互动关系和行为习惯标签。

In fact, Tiktok is a decentralized platform, with no weight at all. It mainly depends on the activity, interaction and behavior of your account.

经常会看到，为什么我的账号没有推荐量，为什么播放量这么少，做了好久粉丝怎么上不去，原因还是没有把号养起来。急于求成或者听别人说的刷，直接死掉。

I often see why my account doesn't have any recommended views, why there are so few views, why my fans can't get up after being there for a long time, and the reason is still that I haven't raised my account. Rushing for success or listening to others' advice to brush can lead to immediate death.

03、照搬

03. Copying directly

在某个平台看到比较火的视频，下载下来上传到抖音，以为能火。

I saw a hot video on a platform, downloaded it and uploaded it to Tiktok, thinking it would be hot.

无论是技术流、高颜值、模仿表演还是有趣段子，那些火热的15秒短视频的背后，粉丝的用户画像和用户行为，已经完全不同于过往的明显平台。抖音后台技术有去重机制，机器会自动判断你的视频重复率。重复率达到一定的比例视为重复，不会给推荐。

Whether it's technology flow, high aesthetics, imitative performances, or funny jokes, behind those popular 15 second short videos, the user profiles and behaviors of fans are completely different from any platform in the past. The Tiktok background technology has a de duplication mechanism, and the machine will automatically determine your video repetition rate. A certain percentage of repetition rate is considered as repetition and will not be recommended.

在抖音上尽量做竖屏的视频，横屏的视频相对体验不好，用户体验不好自然不会给更多的推荐量。抖音的审核方式有两种，人工审核+机器审核。你的作品发布后，会得到官方的机器审核，审核作品是否为搬运，如果识别出来，除了给你推荐几百的基础播放，后面不会给你推送，获取更多的曝光。

Try to make vertical video on Tiktok. The horizontal video has a poor experience, and the user experience is not good. Naturally, it will not give more recommendations. There are two audit methods for Tiktok: manual audit+machine audit. After your work is released, it will receive official machine review to determine if it is a transfer. If it is identified, besides recommending a few hundred basic plays, it will not be pushed to you later to gain more exposure.

04、多拍多发

04. Take multiple photos and send multiple messages

大佬，你看我的抖音怎么不火呀！大佬回答道，没事，多拍多发就可以，总有一个能火的。然后你就开始各种拍，各种发，发现别人发布的视频形式火了，就去模仿，发了几个不火，然后就去换另外一种上传，不火又换。千万别这样。抖音是算法驱动的平台，推荐逻辑和别的平台不同，强化的是人设标签，绝对不是依靠量来弥补战略上的错误。

Boss, why is my Tiktok not angry! The big shot replied, 'It's okay, just shoot and post more, there's always someone who can become popular.'. Then you start shooting and posting various videos. If you find that someone else's video format is popular, you imitate it. After posting a few videos that are not popular, you switch to another type of upload, and if they are not popular, you change again. Don't do this. Tiktok is an algorithm driven platform. The recommendation logic is different from other platforms. What it strengthens is the human tag, and it does not rely on quantity to make up for strategic errors.

05、为上热门而发

05. Sent for popularity

如果说不从商业角度，只是玩玩，可以随意发，如果你是为了抖音短视频运营，为了涨粉变现，一定要有规律和运营思路在里面，非常基础的定位、账号头像、名称、签名、音乐视频制作等等。

If it's not from a commercial point of view, it's just for play, you can send it freely. If you are running Tiktok short video, you must have laws and operating ideas in it, including the most basic positioning, account avatar, name, signature, music video production, etc.

总想着做一个作品上热门，一心为了上热门，不去考虑内容本身会不会有包袱，会不会达到完播率或者转发点赞评论等。如果这个视频没有火，就换一下方式，不火再换，对于用户来说也不知道你在做什么，凭什么关注你呢，不关注你，粉丝自然就上不去，慢慢地账号就会死掉。

Always thinking about making a work popular, solely focused on becoming popular, without considering whether the content itself may have a burden, whether it will achieve completion rate or receive likes and comments. If this video doesn't become popular, just change the way. If it doesn't become popular, then change again. For users, they don't know what you're doing. Why should they follow you? If they don't follow you, their fans will naturally not be able to go up, and gradually their account will die.

06、不站在用户角度

06. Not from the user's perspective

以自我为中心，申请了一个账号，自己想发什么就发什么，也不关心用户喜不喜欢看，加了很多高逼格的特效，却依然没有播放量。

Centered around oneself, I applied for an account and posted whatever I wanted without caring about whether users liked it or not. I added a lot of high-quality special effects, but still didn't get any views.

随便乱发作品会影响你账号的评级，也会导致账号的报废。新号一定不要随便发作品，先想好要更新什么、目的是什么，然后去有针对性地养号、发作品。我们做抖音运营一定要有用户思维，站在用户的角度考虑，发什么样的作品他们才愿意看，问题越清晰，粉丝越忠诚，转化率和关注率也越高。

Randomly posting works can affect the rating of your account and also lead to its scrapping. Don't post your work casually on a new account. First, think about what you want to update and what your purpose is, and then focus on raising and publishing your account accordingly. When we do Tiktok operations, we must have user thinking. From the perspective of users, what kind of works they are willing to see. The clearer the problem is, the more loyal the fans are, and the higher the conversion rate and attention rate are.