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短视频推广投放策略要注意什么?

来源:www.chinanovo.net   发布时间:2024-08-05 16:55:19  浏览:0次

一:目标选择

1: Target selection

1万粉丝以下的帐号:优先投粉丝量,尽快积累粉丝,提升帐号的基础权重1万粉丝以上的帐号:

Accounts with less than 10000 followers: Prioritize the number of followers, accumulate followers as soon as possible, and increase the basic weight of accounts with more than 10000 followers:

①日常投:主页浏览量,提升完播率,重要!

① Daily investment: homepage views, improve completion rate, important!

②如果视频4小时播放量达到5万的,投点赞评论,有机会打造爆款。

② If the video reaches 50000 views in 4 hours, give likes and comments, there is a chance to create a popular product.

视频号图标

二:视频推荐怎么选

2: How to choose video recommendations

新帐号投自定义推荐和相似达人,老帐号直接选择系统推荐。

New accounts can choose custom recommendations and similar influencers, while old accounts can choose system recommendations directly.

3三:什么视频可以投

3. What videos can be submitted

如果24小时播放量不到 2000的视频,不要投。

If the video has less than 2000 views in 24 hours, do not post it.

四:投放时长如何选

4: How to choose the advertising duration

视频发出后 24小时,等自然流量跑完后,再投。

24 hours after the video is released, wait for the natural traffic to run out before posting.

五:投放时长选那个

5: Choose which one for the advertising duration

新手帐号,选12-24小时为非常佳。

For novice accounts, choosing 12-24 hours is optimal.

六:什么情况下追投追投条件:

6: Under what circumstances are the conditions for chasing after investment

①作品5秒完播率≥50%;②点赞率≥20%;③粉丝成本<1元

① The completion rate of the work in 5 seconds is ≥ 50%; ② Like rate ≥ 20%; ③ Fan cost<1 yuan

七:达人相似选多少个账号合适

7: How many accounts are suitable for similar influencers

①投粉丝量:投粉丝量100-200元的话,选24小吋,选5-10个达人相似帐号。

① Number of followers: If the number of followers is 100-200 yuan, choose 24 inch and select 5-10 similar accounts of influencers.

②粉丝画像:相同同类不同目账号。

② Fan portrait: accounts of the same category but different purposes.

③粉丝特征:相同领域,不同类目。

③ Fan characteristics: Same field, different categories.

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