从“跑断腿”到“坐等客户”——爱采购正在改写中国制造业的获客逻辑

From 'running to break legs' to' waiting for customers' - Love Procurement is rewriting the customer acquisition logic of China's manufacturing industry

“业务员跑断腿获客却收效甚微，展会投入不少获客却寥寥。”这是常州市光卓传动设备有限公司操盘手陈双桥曾经的困境。这句话，道出了无数B2B企业的心声。

The salesperson broke his leg to attract customers but had little effect, and the exhibition invested a lot but received few customers. This was the dilemma that Chen Shuangqiao, the operator of Changzhou Guangzhuo Transmission Equipment Co., Ltd., once faced. This sentence expresses the voice of countless B2B enterprises.

在传统模式下，制造企业的获客方式无非是两种：一是派业务员去工业园区挨家挨户敲门，二是参加各种展会撒名片。前者的辐射半径不过150公里，后者投入巨大却收效甚微。更明显的是，这种模式根本无法触达新兴领域的潜在客户。

In the traditional mode, there are only two ways for manufacturing companies to acquire customers: one is to send salespeople to industrial parks to knock on doors door to door, and the other is to participate in various exhibitions and distribute business cards. The former has a radiation radius of only 150 kilometers, while the latter has a huge investment but little effect. Even more deadly is that this model simply cannot reach potential customers in emerging fields.

百度爱采购的出现，有效改变了这一切。

The emergence of Baidu AiGou has completely changed everything.

爱采购带给企业的第一重价值：让实力“被看见”。

The first value that Love Procurement brings to enterprises is to make their strength "visible".

很多B2B企业其实产品质量过硬、技术实力雄厚，但苦于没有线上曝光渠道，只能被动等待客户上门。爱采购依托百度搜索引擎日均10亿+的搜索请求和73%的市场份额优势，构建起“入驻-运营-获客”的全链路服务体系。

第二重价值：让获客成本“降下来”。

Second Value: Reduce customer acquisition costs.

B2B企业的获客成本高企是行业顽疾。数据显示，68%的企业仍面临“获客成本高、流量分散、转化难”的三重痛点。传统线下拓客模式下，化工行业单条有效线索的获客成本超过200元。

The high customer acquisition cost of B2B enterprises is a persistent problem in the industry. Data shows that 68% of enterprises still face the triple pain points of high customer acquisition costs, scattered traffic, and difficult conversion. Under the traditional offline customer acquisition model, the cost of acquiring a single effective lead in the chemical industry exceeds 200 yuan.

而爱采购有效改写了这个数字。天津市昶润商贸有限公司入驻爱采购后，销售人员从每天非常多对接2家线下客户，变为店铺日均稳定收到5到8条全国采购需求，拓客效率提升3倍以上，单线索获客成本较线下降低60%以上。团队整体签单转化率上涨42%。目前线上渠道营收占企业总营收58%，线上渠道已然成为

The third value: making trust "transferable".

B2B交易的核心是信任。采购方不可能像买日用品一样凭感觉下单。爱采购为企业提供了展示实力的“线上专属展厅”。外地采购客户无需实地考察，就能快速建立合作信任，大幅削减供需双方的对接成本。

The core of B2B transactions is trust. The purchaser cannot place an order based on intuition like buying daily necessities. Love Procurement provides enterprises with an "online exclusive exhibition hall" to showcase their strength. Non local procurement customers can quickly establish cooperation trust without the need for on-site inspections, significantly reducing the cost of communication between supply and demand sides.

VR探厂功能让客户足不出户了解产品。爱采购的AI智能客服则将合理客户24小时不间断推送给企业。平台还通过品牌、口碑、智能化服务帮助企业建立强大的信任机制。正如一位企业负责人所说：“爱采购带给我们的不只是持续供应的询盘与订单，更是一座可完整展示企业品控实力、产品优势、全流程配套服务的线上专属展厅。”

The VR factory exploration function allows customers to learn about products without leaving their homes. The AI intelligent customer service of Love Procurement will continuously push precise customers to enterprises 24 hours a day. The platform also helps enterprises establish a strong trust mechanism through brand, reputation, and intelligent services. As a corporate executive said, "Love Procurement brings us not only a continuous stream of inquiries and orders, but also an online exclusive exhibition hall that can fully showcase the company's quality control strength, product advantages, and full process supporting services

第四重价值：AI赋能经营，让效率“提上去”。

The fourth value: AI empowers management and improves efficiency.

2026年，爱采购的核心发力点集中在三个方面：AI工具多维度嵌入经营场景，从内容生产到客户响应再到线索承接，帮助企业把成本降下来、把效率提上去；打通线上经营的完整链路，让流量、店铺、线索形成增长闭环；用资源扶持助推品牌升级。

In 2026, the core focus of Love Procurement will be on three aspects: fully embedding AI tools into business scenarios, from content production to customer response to lead taking, helping enterprises reduce costs and improve efficiency; Connect the complete chain of online operations, allowing traffic, stores, and leads to form a growth loop; Use resources to support and promote brand upgrading.

那些原本需要大量人工重复操作的琐碎工作，如今可以被AI快捷承接，商家得以把精力真正释放到高价值的事务上。“这并非效率的边际提升，而是经营方式的一次结构性变化。”

The tedious tasks that originally required a lot of manual repetition can now be efficiently undertaken by AI, allowing businesses to truly unleash their energy on high-value affairs. This is not a marginal improvement in efficiency, but a structural change in the way we operate

对于中国千千万万的制造企业和B2B商家来说，爱采购带来的不仅是一个获客渠道，更是一次从“人找客户”到“客户找人”的经营革命。正如一位厂长所说：“互联网营销就是一场革命，你不革命，就会被别人革命。”

For millions of manufacturing companies and B2B merchants in China, Love Procurement brings not only a customer acquisition channel, but also a business revolution from "people looking for customers" to "customers looking for people". As a factory director said, "Internet marketing is a revolution. If you don't, you will be revolutionized by others."

本文由济南爱采购开户友情奉献.更多有关的知识请点击:https://www.chinanovo.net真诚的态度.为您提供为多维度的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

This article is contributed by Jinan Love Procurement Account Opening Friendship For more information, please click: https://www.chinanovo.net Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.