入驻方式及费用
Entry method and fees
(一)入驻方式:有2种入驻模式,一种是采购推广入驻,即 CPC 竞价模式,需通过百度推广销售接口提交合作意向表,审核通过后开通凤巢账号权限即可投放;另一种是认证企业入驻,需通过百度爱采购平台授权的第三方合作伙伴完成入驻,缴纳固定年费。
(1) Entry method: There are two entry modes, one is procurement promotion entry, which is the CPC bidding mode. You need to submit a cooperation intention form through the Baidu promotion sales interface, and after approval, you can open the Phoenix Nest account permission to advertise; Another method is to authenticate the entry of enterprises, which requires them to complete the entry through a third-party partner authorized by the official Baidu Love Procurement platform and pay a fixed annual fee.
(二)入驻费用:采购方入驻百度爱采购是完全的,无需支付任何费用。供应方入驻百度爱采购,需要支付一定的入驻费用,具体的费用根据供应方的行业、规模、等级等因素而定,一般在几千元到几万元之间;供应方在平台上提供商品或服务,还需根据销售额、成交量、评价等因素支付一定比例的平台服务费,一般在销售额的 1%-5% 之间。
(2) Entry fee: The purchaser's entry into Baidu Love Procurement is completely free and does not require any payment. Suppliers who join Baidu AiGou need to pay a certain entry fee, which depends on factors such as the supplier's industry, scale, and level, generally ranging from several thousand to tens of thousands of yuan; Suppliers providing goods or services on the platform are also required to pay a certain percentage of platform service fees based on factors such as sales revenue, transaction volume, and evaluations, generally between 1% and 5% of sales revenue.
会员类型及权益基础会员
Membership Types and Benefits Basic Membership
基础会员可享受百度认证、搜索展现,通过商家后台和卖家版 APP 打造线上经营店铺,进行数智化经营,获得企业、店铺、商品的曝光宣传和商机,买卖双方可依托平台询盘、电话、IM 多种能力进行线上沟通及。实力供应商
Basic members can enjoy Baidu authentication, search display, and create online business stores through the merchant backend and seller version APP for digital management, gaining exposure, promotion, and business opportunities for enterprises, stores, and products. Buyers and sellers can rely on the platform's inquiry, phone, and IM capabilities for online communication and transactions. Strength supplier
基于爱采购基础会员的进阶产品,通过实地验厂、验商对有实力的厂商进行平台认证,以专属标识让买家清晰可感,满足买家直连厂商需求,促成贸易达成。加油包
Based on the basic membership of Love Procurement, advanced products are certified by the platform through on-site factory and business inspections of powerful manufacturers. With exclusive identification, buyers can clearly and easily feel it, meeting their demand for direct connection with high-quality manufacturers and promoting high-quality trade. Fuel bag
推出的商品营销服务,AI 优选高质流量进行商品的匹配与展现,帮助企业主快速完成商品推广,操作链路低门槛化、易理解化,解决了 B2B 商家线索获取成本高、营销入门难度大的问题。
The first launched product marketing service uses AI to select high-quality traffic for product matching and display, helping business owners quickly complete product promotion. The operation link is low threshold and easy to understand, solving the problems of high lead acquisition cost and difficult marketing entry for B2B merchants.
增值服务(一)智慧商机:为商家提供全链路一站式数据服务,依托百度的全栈式 AI 技术和搜索资源,可视化商家经营全过程,通过行业趋势、市场洞察、竞争排名、流量趋势、客户能力洞察分析,辅助商家经营决策,提升经营效率。
Value added Services (1) Smart Business Opportunities: We provide one-stop data services for merchants throughout the entire chain, relying on Baidu's leading full stack AI technology and search resources to visualize the entire process of merchant operation. Through industry trends, market insights, competitive rankings, traffic trends, and customer capability analysis, we assist merchants in making business decisions and improve operational efficiency.
(二)产业带专项赋能:深入产业城,聚集浙江余姚、山东济宁、深圳福田等产业带当地货源,帮助产业带上下游加速供需对接,为买家一键直达货源,为产地商家提升竞争力。
(2) Special empowerment of industrial belts: Going deep into China's industrial cities, gathering high-quality local sources of goods in industrial belts such as Yuyao in Zhejiang, Jining in Shandong, and Futian in Shenzhen, helping to accelerate supply and demand docking in the upstream and downstream of industrial belts, providing buyers with one click direct access to goods, and enhancing the competitiveness of high-quality merchants in production areas.
(三)内容营销:包括问答和视频玩法两种营销模式。问答基于百度搜索,为商家提供问题、答案、商品服务的一站式体验,为买家提供内容型决策服务;视频玩法整合百度生态内容能力,通过搜 + 推 “双引擎” 沉淀内容分发,搭建 “爱采购店铺” 和 “企业百家号” 双阵地内容营销模式。
(3) Content marketing: includes two marketing models: professional Q&A and video gameplay. Professional Q&A is based on Baidu search, providing merchants with a one-stop experience of questions, answers, and product services, and providing buyers with content-based decision-making services; The video gameplay integrates Baidu's ecological content capabilities, settles content distribution through search and push "dual engines", and builds a dual platform content marketing model of "Love Procurement Store" and "Enterprise Baijia Hao".
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