济南短视频运营避坑！4年老兵掏心窝：不用懂花哨，吃透8点就赚钱

　　Jinan short video operation avoids pitfalls! 4-year veteran digging out his chest: No need to know fancy things, make money by 8 o'clock after eating thoroughly

　　在济南做短视频运营的朋友们，不管你是刚入行的新手，还是想转型做运营的老板，估计都被同一个问题困扰：到底什么是短视频运营？网上讲的全是晦涩的术语，看得云里雾里，实操起来一头雾水。我在这个行业摸爬滚打4年，踩过无数坑，今天不玩虚的，用几句人话，把济南短视频运营的核心讲透，没有花哨理论，全是能落地、能赚钱的干货，看完你就明白，真正的运营不是“剪剪视频、发发文”，而是账号的“全能操盘手”。

　　Friends who are doing short video operations in Jinan, whether you are a newcomer to the industry or a boss who wants to transform into an operator, are probably troubled by the same question: what is short video operation? The online discourse is full of obscure terms, which can be confusing to read but confusing to practice. I have been working in this industry for 4 years and have stepped through countless pitfalls. Today, I will not play tricks. In a few words, I will explain the core of Jinan short video operation. There are no fancy theories, all are practical and profitable products that can be implemented. After reading this, you will understand that real operation is not about "cutting videos and posting articles", but about the "all-round operator" of the account.

　　先跟大家说句实在话，短视频运营，核心不是追求多少粉丝，而是“能变现、能长久”，尤其是在济南，不管你是做餐饮、建材，还是做教育、本地服务，运营的终目的，都是帮账号创造价值、实现盈利。结合我4年的经验，真正的济南短视频运营，其实就8个核心要点，一个个跟大家拆解，大白话讲到底，新手也能轻松看懂。

　　To be honest with everyone, the core of short video operation is not to pursue a large number of fans, but to "monetize and sustain". Especially in Jinan, whether you are in the catering, building materials, education, or local services industries, the ultimate goal of operation is to help your account create value and achieve profitability. Based on my 4 years of experience, the real operation of short videos in Jinan actually consists of 8 core points, which are broken down one by one and explained in plain language to the end, making it easy for beginners to understand.

　　，先搞懂“起号”，别盲目追粉丝。很多济南新手运营，一上来就奔着“万粉账号”去，觉得粉丝多就是厉害，其实大错特错。起号的真正含义，不是粉丝数量，而是账号价值——哪怕你只做100个粉丝，能变现5万，这就是成功的起号；反之，就算你有10万粉丝，不能变现、没人买单，也是个“空号”，对济南本地商家来说，毫无意义。

　　Firstly, understand the concept of "starting accounts" and do not blindly follow fans. Many novice operators in Jinan rush to the "Ten Thousand Fans Account" as soon as they start, thinking that having more fans is powerful, but they are completely wrong. The true meaning of account initiation is not the number of followers, but the value of the account - even if you only have 100 followers and can monetize 50000, this is successful account initiation; On the contrary, even if you have 100000 followers, if you cannot monetize and no one pays, it is still an "empty account", which is meaningless for local businesses in Jinan.

　　第二，做好账号定位，别东一榔头西一棒子。这是济南短视频运营的根基，尤其是本地账号，定位错了，再努力也白搭。要根据自己的产品、服务或项目，做好垂直定位，要么做行业垂直，要么做人设定位，核心是能持续输出同类内容，并且提前规划好变现路径——是靠带货、引流到店，还是靠广告、知识付费，定位的时候就要想清楚，不然越做越迷茫。

　　Secondly, do a good job of account positioning, don't stick to one thing or another. This is the foundation of short video operation in Jinan, especially for local accounts. If the positioning is wrong, no matter how hard you try, it will be in vain. To achieve vertical positioning based on one's own products, services, or projects, one must either focus on industry verticality or character design positioning. The core is to be able to continuously output similar content and plan the monetization path in advance - whether to rely on sales promotion and traffic to stores, or advertising and knowledge payment. When positioning, one must think clearly, otherwise the more one works, the more confused they become.

　　第三，内容定位要精准，只讨好目标受众。内容不是随便拍的，要跟着账号定位走，专门做能吸引你目标粉丝的内容。比如济南做餐饮运营，就拍菜品制作、到店体验、本地优惠，别去拍无关的搞笑、娱乐内容；做教育运营，就拍干货分享、答疑解惑，别搞花里胡哨的形式，精准对接目标人群，才能提高转化。

　　Thirdly, the content positioning should be precise and only cater to the target audience. The content is not taken casually, it should follow the account positioning and specialize in creating content that can attract your target fans. For example, when doing catering operations in Jinan, focus on filming dish preparation, in store experience, and local discounts, and avoid filming unrelated funny or entertainment content; To do educational operations, it is important to share practical knowledge, answer questions and clarify doubts, and avoid flashy forms. Only by accurately targeting the target audience can we improve conversion rates.

　　第四，一定要有用户思维，别自嗨。这一点我强调过无数遍，很多济南运营新手，拍视频只想着“我喜欢什么”“老板喜欢什么”，完全忽略了用户。记住，你做的视频，既不是拍给自己看的，也不是拍给老板看的，而是拍给目标粉丝看的。要站在用户的角度想：他们需要什么？喜欢看什么？能从视频里得到什么？顺着用户的需求做内容，才能留住人。

　　Fourthly, one must have a user mindset and not be arrogant. I have emphasized this point countless times. Many novice operators in Jinan only think about "what I like" and "what the boss likes" when filming videos, completely ignoring the users. Remember, the videos you make are not meant for yourself or your boss, but for the target fans. From the perspective of users: What do they need? What do you like to watch? What can be obtained from the video? Creating content that meets the needs of users is the key to retaining them.

　　第五，具备基础编导能力，做好内容把控。作为运营，你不用当的编导，但一定要懂基础的脚本文撰写，知道视频该拍什么、怎么拍、台词怎么说。拍摄现场的指导可以不，但起码要有基础水准，因为运营是整个账号的操盘手，要对每一条视频内容进行审核，把控内容质量，不然拍出来的视频乱七八糟，根本没人看。

　　Fifth, possess basic directing skills and do a good job in content control. As an operator, you don't need to be a professional director, but you must understand basic script writing, know what to shoot for the video, how to shoot it, and how to say the lines. The guidance on the filming site may not be professional, but at least it must have a basic level, because the operation is the operator of the entire account, and it is necessary to review and control the quality of each video content, otherwise the videos taken will be messy and no one will watch them at all.

　　第六，懂点拍摄剪辑基础，把控画面质感。很多济南运营觉得，拍摄、剪辑、灯光、布景是摄影师、剪辑师的事，跟自己没关系，这是大错特错。作为运营，起码要懂得视频的美感、画面的协调性，知道基础的灯光怎么配合、布景怎么搭配，这既是你审核视频的标准，也能更好地跟拍摄、剪辑团队沟通，避免出现“拍出来的内容不符合预期”的问题。

　　Sixth, understand the basics of shooting and editing, and control the texture of the image. Many Jinan operators believe that shooting, editing, lighting, and setting are the responsibility of photographers and editors, and have nothing to do with themselves. This is a big mistake. As an operator, at the very least, you need to understand the beauty of the video, the coordination of the visuals, how to match the basic lighting, and how to match the scenery. This is not only your standard for reviewing videos, but also better communication with the shooting and editing teams to avoid the problem of "shooting content that does not meet expectations".

　　第七，吃透平台规则和数据分析，别瞎发视频。这是运营的核心竞争力，也是很多济南新手容易忽略的一点。起码要懂得平台的规则，知道什么能发、什么不能发，避免账号违规限流；还要看懂视频的各项数据指标，比如济南各行业的视频发布时间、目标用户的活跃时间，以及如何提升完播率、复播率、停留时间、点赞评论量，这些数据直接决定了视频的流量，也决定了账号的生死。

　　Seventh, understand the platform rules and data analysis thoroughly, and don't blindly post videos. This is the core competitiveness of operation, and it is also the most easily overlooked point for many beginners in Jinan. At the very least, one must understand the rules of the platform, know what can and cannot be posted, and avoid account violations and traffic restrictions; It is also necessary to understand the various data indicators of the video, such as the optimal release time of videos in various industries in Jinan, the active time of target users, and how to improve the completion rate, replay rate, dwell time, and likes and comments. These data directly determine the traffic of the video and also determine the life and death of the account.

　　第八，会做抖家投放与优化，让钱花在刀刃上。抖家不是随便投的，也不是投得越多越好，关键是“精准投放、及时优化”。要知道什么样的视频可以投、什么样的视频可以追投，算清楚投产比；还要明白，视频播放量在2000、10万、50万、100万的时候，该怎么调整投放策略，新号起号该怎么投、老号迭代该怎么投，只有这样，才能让每一分投放的钱，都能带来对应的回报，实现“以投带流、以流变现”。

　　Eighth, I will do Doujia advertising and optimization, so that money can be spent on the right edge. Doujia is not a random investment, nor is it better to invest more. The key is "precise investment and timely optimization". You need to know what kind of videos can be submitted and what kind of videos can be followed up, and calculate the production ratio clearly; It is also important to understand how to adjust the advertising strategy when video views reach 20, 100000, 500000, or 1 million, how to start advertising for new accounts, and how to iterate advertising for old accounts. Only in this way can every penny of advertising money bring corresponding returns, achieving the goal of "investment leads to flow, and flow leads to realization".
|

　　总结一下，济南短视频运营，不是什么高大上的职业，也不需要你懂多少花哨的理论，核心就是吃透这8点：做好起号和定位、聚焦内容和用户、把控画面和质量、吃透规则和数据、做好抖家投放和优化。

　　To sum up, Jinan short video operation is not a fancy profession, nor does it require you to understand many fancy theories. The core is to understand these 8 points: do a good job in account creation and positioning, focus on content and users, control the picture and quality, understand the rules and data, and do a good job in Doujia investment and optimization.

　　我在济南做了4年短视频运营，见过太多账号因为定位模糊、不懂数据、不会投放而倒闭，也见过很多新手因为吃透了这些要点，快速做出能变现的账号。其实短视频运营没有那么难，尤其是在济南这个接地气的城市，只要你踏实落地、吃透核心，不盲目追风口、不搞自嗨式创作，就能做好，就能靠运营赚到钱。

　　I have been working as a short video operator in Jinan for 4 years, and have seen too many accounts go bankrupt due to unclear positioning, lack of understanding of data, and inability to advertise. I have also seen many beginners quickly create accounts that can be monetized by mastering these key points. In fact, short video operation is not that difficult, especially in the down-to-earth city of Jinan. As long as you are down-to-earth, understand the core, do not blindly follow the trend, and do not engage in self interested creation, you can do well and make money through operation.