想让网络推广花更少精力拿更好效果？关键得把账户结构搭明白！就像盖房子要先画好图纸，账户结构就是推广的 “施工蓝图”，学会这几步，新手也能轻松掌握。

　　Want to achieve better results with less effort in online promotion? The key is to establish a clear account structure! Just like building a house requires drawing the blueprint first, the account structure is the "construction blueprint" for promotion. Even beginners can easily master these steps.

　　一、账户搭建的底层逻辑

　　1、 The underlying logic of account construction

　　推广账户就像一个大抽屉，得按类别把 “推广物料” 分好格子。核心逻辑是：让用户搜什么就能精准找到你，同时方便自己管理数据。比如卖运动鞋的商家，账户里要把 “跑步鞋”“篮球鞋”“休闲鞋” 分开管理，就像把零食按口味分区，既方便顾客找，也方便补货盘点。

　　A promotional account is like a big drawer, where you need to divide the "promotional materials" into compartments by category. The core logic is to enable users to find you accurately by searching for anything, while also facilitating their own data management. For example, a merchant selling sports shoes needs to manage "running shoes," "basketball shoes," and "casual shoes" separately in their account, just like a supermarket categorizes snacks by taste, which is convenient for customers to find and for restocking inventory.

　　二、账户结构的三层框架

　　2、 The three-tier framework of account structure

　　1. 计划层：定方向的 “总指挥”

　　1. Planning layer: the "overall commander" who sets the direction

　　一个账户可以建多个计划，每个计划对应一个推广目标。比如：

　　One account can create multiple plans, each corresponding to a promotional goal. For example:

　　按产品类型分：卖护肤品的可建 “洁面系列”“面霜系列”“精华系列” 计划；

　　According to the product type, "cleansing series", "face cream series" and "essence series" plans can be built for selling skin care products;

　　按地域分：想推济南市场，就建 “济南本地推广” 计划；

　　By region: If you want to focus on promoting the Jinan market, establish the "Jinan Local Promotion" plan;

　　按时段分：夜间咨询多的话，单独建 “夜间推广” 计划。

　　Time segmentation: If there are many inquiries at night, create a separate "night promotion" plan.

　　计划名称要简单直白，比如 “2025 春季新款女装推广”，一看就知道这个计划在推什么。

　　The name of the plan should be simple and straightforward, such as "2025 Spring New Women's Clothing Promotion", which clearly indicates what the plan is promoting.

　　2. 单元层：细分需求的 “小团队”

　　2. Unit level: A "small team" for segmenting requirements

　　每个计划里要拆分成多个单元，单元是按 “关键词类别” 分组的。比如 “跑步鞋” 计划下可设：

　　Each plan needs to be divided into multiple units, which are grouped by "keyword category". For example, under the "Running Shoes" program, you can set:

　　品牌词单元：关键词像 “某品牌跑步鞋”“某品牌运动鞋正品”；

　　Brand word unit: keywords such as "a certain brand of running shoes" and "a certain brand of genuine sports shoes";

　　功能词单元：“减震跑步鞋”“透气运动鞋”；

　　Functional word units: "shock-absorbing running shoes" "breathable sports shoes";

　　词单元：“百元跑步鞋”“性价比高的运动鞋”。

　　Price word units: "100 yuan running shoes" "cost-effective sports shoes".

　　单元划分越细，后续关键词和创意的匹配就越精准，比如 “减震跑步鞋” 单元里的关键词，创意就专门突出 “减震科技” 的卖点。

　　The finer the unit division, the more accurate the matching of subsequent keywords and creativity. For example, in the "shock-absorbing running shoes" unit, the keywords are specifically highlighted with the selling point of "shock-absorbing technology" in the creativity.

　　3. 关键词 + 创意层：吸引点击的 “排头兵”

　　3. Keywords+creative layer: attract the "vanguard" of clicks

　　关键词：就是你觉得用户可能搜索的词，要按 “精准度” 分类：

　　Keywords: words that you think users may search for, classified by "accuracy":

　　精准词：“女士跑步鞋 38 码”“某品牌篮球鞋 2025 新款”；

　　Accurate words: "Women's running shoes size 38" "A certain brand of basketball shoes 2025 new model";

　　短语词：“跑步鞋 女款 透气”“篮球鞋 比赛用”；

　　Phrases: "Breathable running shoes for women" "Basketball shoes for professional competitions";

　　广泛词：“运动鞋”“舒适鞋子选购”。

　　Wide range of words: "Recommended sports shoes" "Comfortable shoe selection".

　　技巧：精准词占比 60%，用来拿精准流量；短语词占 30% 拓量；广泛词占 10% 测试新需求。

　　Tip: Accurate words account for 60%, used to obtain precise traffic; Phrases account for 30% of the expansion volume; Broad vocabulary accounts for 10% of testing new requirements.

　　创意：就是用户搜索时看到的广告内容，要和关键词高度相关。比如关键词是 “减震跑步鞋”，创意就要写 “跑步不伤膝！某科技减震跑步鞋，跑者”，再配上鞋底减震结构的图片，点击量自然会高。

　　Creativity: It refers to the advertising content that users see when searching, which should be highly relevant to the keywords. For example, if the keyword is "shock-absorbing running shoes", the creativity should be written as "running does not harm the knees! A certain technology shock-absorbing running shoe is recommended by professional runners", coupled with pictures of the shock-absorbing structure of the sole, the click through rate will naturally be high.

　　三、账户的黄金法则

　　3、 The Golden Rule of Efficient Accounts

　　1. 结构清晰到 “一眼看懂”

　　1. The structure is clear enough to be understood at a glance

　　账户里别出现 “杂项计划”“其他单元” 这种模糊分类，就像衣柜里不能把冬装夏装混在一起。建议每个计划不超过 20 个单元，每个单元不超过 50 个关键词，太多了容易管理混乱。

　　Don't have vague categories like "miscellaneous plans" and "other units" in your account, just like you can't mix winter and summer clothes together in your wardrobe. It is recommended that each plan should not exceed 20 units, and each unit should not exceed 50 keywords. Too many can lead to confusion in management.

　　2. 数据跟踪 “分门别类”

　　2. Data tracking "categorizing"

　　搭建时就要想清楚怎么看效果：

　　When building, you need to think clearly about how to see the effect:

　　每个计划单独看曝光量、点击量，比如 “济南本地推广” 计划的点击成本是不是比其他地域高；

　　Each plan should be viewed separately based on exposure and click through rates, such as whether the click through cost of the "Jinan Local Promotion" plan is higher than other regions;

　　每个单元看转化率，比如 “品牌词单元” 的咨询量是不是比 “词单元” 更；

　　Look at the conversion rate of each unit, for example, whether the consultation volume of the "brand word unit" is higher than that of the "price word unit";

　　关键词和创意要绑定跟踪，比如某个创意的点击率低，就赶紧换图或改文案。

　　Keywords and ideas should be linked and tracked, for example, if a certain idea has a low click through rate, quickly change the image or copy.

　　3. 定期优化 “去芜存菁”

　　3. Regularly optimize "removing the dross and preserving the essence"

　　每周花 1 小时看数据：

　　Spend 1 hour per week looking at data:

　　删掉连续 30 天没点击的关键词；

　　Delete keywords that have not been clicked for 30 consecutive days;

　　把点击量高但没转化的关键词，从 “广泛词” 调整到 “精准词” 单元，缩小匹配范围；

　　Adjust keywords with high click through rates but no conversions from "broad keywords" to "precise keywords" to narrow down the matching range;

　　复制效果好的创意，替换掉点击率低于行业平均水平的旧创意。

　　Copy effective ideas and replace old ideas with click through rates lower than the industry average.

　　本文由济南网络推广友情奉献.更多有关的知识请点击:https://www.chinanovo.net真诚的态度.为您提供为的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is a friendly contribution from Jinan website construction For more information, please click: https://www.chinanovo.net Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.