在济南做网络推广，关键词选对了，网站流量和客户咨询量才能蹭蹭往上涨。但关键词不是随便拍脑袋想出来的，得结合行业特点、用户习惯和竞争情况来挑。今天咱们就聊聊，济南的网站推广该怎么选关键词。

　　When doing online promotion in Jinan, choosing the right keywords can lead to a rapid increase in website traffic and customer inquiries. But keywords are not just randomly brainstormed, they need to be selected based on industry characteristics, user habits, and competitive situations. Today we will talk about how to choose keywords for website promotion in Jinan.

　　，得搞清楚用户会搜什么词。比如你是做济南装修的，用户可能直接搜“济南装修公司”，也可能搜“济南小户型装修”，或者更口语化的“济南靠谱装修队”。这时候，得把自己当成用户，想想他们遇到问题时会怎么提问。还可以问问身边的朋友，或者用一些关键词工具，看看哪些词搜索量大，竞争又不太激烈。

　　Firstly, it is necessary to understand what words users will search for. For example, if you are doing decoration in Jinan, users may directly search for "Jinan decoration company", "How much does it cost to decorate a small apartment in Jinan", or more colloquially, "Jinan reliable decoration team". At this point, you have to consider yourself as a user and think about how they would ask questions when they encounter problems. You can also ask your friends around you or use some keyword tools to see which words have high search volume and less intense competition.

　　其次，关键词要分层次。核心词是行业大词，比如“济南装修”，这类词流量大，但竞争也激烈，新网站很难排到前面。长尾词虽然流量小，但更精准，比如“济南历下区二手房装修”，搜这种词的用户需求明确，转化率更高。所以，选关键词得核心词和长尾词搭配着来，既保证流量，又提高转化。

　　Secondly, keywords should be hierarchical. The core keywords are industry buzzwords, such as' Jinan decoration ', which have high traffic but fierce competition, making it difficult for new websites to rank at the top. Although long tail keywords have low traffic, they are more precise, such as "second-hand house decoration in Lixia District, Jinan". Users searching for these keywords have clear needs and higher conversion rates. So, when choosing keywords, it is important to combine core words with long tail words to ensure traffic and increase conversion rates.

　　再来说说地域词的重要性。济南本地企业做推广，一定要带上“济南”这个地域词。比如“济南鲜花速递”就比“鲜花速递”精准，因为用户可能只想找本地的服务，外地的店再好也用不上。另外，济南下辖的区县，比如历下、市中、槐荫，也可以作为关键词，覆盖更细分的区域。

　　Let's talk about the importance of regional words again. Local enterprises in Jinan must use the regional term 'Jinan' when promoting their products. For example, "Jinan Flower Express" is more accurate than "Flower Express" because users may only want to find local services and may not need out of town stores, no matter how good they are. In addition, districts and counties under the jurisdiction of Jinan, such as Lixia, Shizhong, and Huaiyin, can also be used as keywords to cover more segmented areas.

　　还有，关键词得和网站内容匹配。比如你选了个“济南旅游攻略”，但网站里全是卖特产的，用户点进来发现不对路，马上就会走，这样反而拉低网站质量。所以，关键词要和页面内容高度相关，标题、描述、正文里都得自然地出现这些词，别硬堆。

　　Also, the keywords must match the website content. For example, if you choose "Jinan Travel Guide", but the website is full of selling specialty products, users will click in and immediately leave if they find the wrong way, which will actually lower the quality of the website. So, keywords should be highly relevant to the content of the page, and they should naturally appear in the title, description, and body text, rather than piling them up.

　　另外，得分析竞争对手。看看同行都在用哪些词，尤其是那些排名靠前的网站。如果他们用的词你也能做，就跟着用；如果他们忽略了一些好词，你赶紧捡漏。但别直接照搬，得结合自己的优势，比如、服务、案例，差异化选词。

　　Additionally, it is necessary to analyze competitors. Look at what words peers are using, especially those websites that rank high. If you can use the words they use, just follow along; If they overlook some good words, you should quickly pick them up. But don't just copy directly, you need to combine your own advantages, such as price, service, case studies, and differentiated word selection.

　　，关键词选好了还得定期调整。搜索引擎的算法在变，用户的搜索习惯也在变。比如疫情期间，大家可能更关注“济南无接触配送”，但过了这段时间，需求又变了。所以，得用数据说话，定期用站长工具查查关键词的排名和流量，该换的换，该加的加。

　　Finally, once the keywords are selected, they need to be adjusted regularly. The algorithms of search engines are changing, and users' search habits are also changing. For example, during the epidemic, people may be more concerned about "contactless delivery in Jinan", but after this period, demand has changed again. So, we need to speak with data, regularly use webmaster tools to check the ranking and traffic of keywords, change what needs to be changed, and add what needs to be added.

　　总之，济南网络推广选关键词，就像在泉城广场找路，得先确定目的地（用户需求），再选主干道（核心词）和小巷子（长尾词），还要注意别跑偏（内容匹配），根据路况（竞争和数据）随时调整路线。这样，网站才能稳稳地吸引到目标客户。

　　In short, choosing keywords for online promotion in Jinan is like finding a way in Quancheng Square. You need to first determine the destination (user needs), then choose the main road (core keywords) and alleys (long tail keywords), and be careful not to deviate (content matching). Finally, adjust the route according to the road conditions (competition and data) at any time. In this way, the website can steadily attract target customers.

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