在济南做网络推广，单靠一个渠道就像只靠趵突泉撑起大明湖——不够看。这座城市既有老城的烟火气，又有新区的科技感，网络推广也得是“混合双打”：抖音快手抓眼球，微信微博沉淀用户，再配上本地生活的“精准狙击”。

　　Relying solely on one channel for online promotion in Jinan is like relying solely on Baotu Spring to support Daming Lake - it's not enough. This city has both the pyrotechnic atmosphere of the old city and the sense of science and technology of the new area. The network promotion must also be "mixed doubles": Tiktok Kwai catches the eye, WeChat microblog precipitates users, coupled with the "precision sniping" of local life.

　　一、短视频平台：用“鲁味”内容撬动流量

　　1、 Short video platform: leveraging traffic with "Lu Wei" content

　　抖音快手“双管齐下”：

　　Tiktok Kwai:

　　抖音发“精致短剧”，比如复刻《闯关东》片段带货煎饼；快手做“土味测评”，用大葱蘸酱试吃网红零食，接地气才能涨粉。

　　Tiktok delivers "exquisite short plays", for example, reprinting the fragments of "Breaking through Guandong" with pancakes; Kwai do the "unfashionable evaluation", and try the online red snacks with scallions dipped in soy sauce. Only when you touch the air can you increase the powder.

　　案例：某济南餐饮店拍“把子肉100种吃法”，播放量破千万，到店排队2小时起。

　　Case: A restaurant in Jinan filmed "100 ways to eat pork belly" with over 10 million views, and customers had to queue up for 2 hours at the restaurant.

　　本地达人“借力打力”：

　　Local influencers' leveraging their strengths':

　　找粉丝5万-50万的“腰部达人”，他们更懂济南话、更熟悉经十路堵点。某请达人拍“停车攻略”，引流效果比广告好3倍。

　　Find a "waist expert" with 50000 to 500000 fans who understand Jinan dialect better and are more familiar with the traffic congestion points along the way. A shopping mall invited influencers to shoot a "parking guide", which generated three times better traffic than advertisements.

　　避坑提示：别找粉丝过百万的大V，他们粉丝全国飞，转化率不如本地小V。

　　Tip for avoiding pitfalls: Don't look for big Vs with over a million followers, as their fans fly across the country and their conversion rate is not as good as local small Vs.

　　二、微信生态：用“私域”圈住用户

　　2、 WeChat ecosystem: using "private domain" to circle users

　　公众号+小程序“黄金搭档”：

　　Official account+applet "golden partner":

　　公众号发“干货内容”，比如《济南购房政策全解析》；小程序做“服务入口”，比如在线预约、优惠券领取。某房产公众号靠这招，年转化客户超2000组。

　　The official account sends "dry goods content", such as "Full Analysis of Jinan Housing Purchase Policy"; Mini programs serve as service entry points, such as online booking and coupon redemption. A real estate official account relies on this trick to transform more than 2000 groups of customers every year.

　　创新玩法：用“服务通知”推送限时福利，打开率比模板消息高5倍。

　　Innovative gameplay: Use "service notifications" to push limited time benefits, with an open rate 5 times higher than template messages.

　　企业微信“精准养鱼”：

　　Enterprise WeChat "Precise Fish Farming":

　　把客户分门别类：意向购房者、宝妈群体、老客户复购。某医美机构用企业微信发“护肤日历”，复购率提升40%。

　　Classify customers into three groups: potential homebuyers, mothers, and repeat customers. A medical beauty institution used enterprise WeChat to send a "skincare calendar", which increased the repurchase rate by 40%.

　　秘密武器：用“标签功能”记录客户喜好，比如“李姐怕疼”“王哥预算5万”。

　　Secret weapon: Use the "tag function" to record customer preferences, such as "Li Jie is afraid of pain" and "Wang Ge has a budget of 50000 yuan".

　　三、本地生活平台：用“精准”狙击需求

　　3、 Local lifestyle platform: using "precision" to target demand

　　美团/大众点评“必争之地”：

　　Meituan/Dianping's' Must Fight Place ':

　　餐饮店必须抢“热门榜”前3，方法很简单：连续7天5星好评+团购套餐。某川菜馆靠这招，月订单量从300单飙到2000单。

　　Catering establishments must compete for the top 3 on the "hot list". The method is simple: receive 5-star reviews for 7 consecutive days and group purchase packages. A certain Sichuan restaurant used this trick to skyrocket its monthly order volume from 300 to 2000.

　　避坑提示：别刷单，算法能检测异常，轻则降权重则封店。

　　Avoiding pitfalls: Do not brush orders, the algorithm can detect anomalies, and if the weight is reduced, the store will be closed.

　　58同城“下沉市场”：

　　58.com's "sinking market":

　　济南周边县城用户更信58，发“本地服务”信息时，标题加【长清】【章丘】区域词，咨询量翻倍。某家政公司靠这招，县域订单占比超40%。

　　Users in the surrounding counties of Jinan are more trusting of 58. When sending "local service" information, adding "Changqing" and "Zhangqiu" regional keywords to the title doubled the number of inquiries. A certain domestic service company relied on this trick, and the proportion of county-level orders exceeded 40%.

　　四、SEO+SEM：用“关键词”截胡流量

　　4、 SEO+SEM: Intercepting traffic with "keywords"

　　SEO“长期主义”：

　　SEO 'Longtermism':

　　优化“济南+行业词”，比如“济南装修公司哪家好”。某教育机构用3个月做到百度首页，自然流量占比超60%。

　　Optimize "Jinan+industry keywords", such as "Which Jinan decoration company is good. A certain educational institution achieved a Baidu homepage in 3 months, with natural traffic accounting for over 60%.

　　秘密：多发“泉城故事”类内容，比如《我在济南教书法10年》，用户更有共鸣。

　　Secret: Share more content related to "Spring City Stories", such as "I've been teaching in Jinan for 10 years", which resonates more with users.

　　SEM“闪电战”：

　　SEM "Blitzkrieg":

　　竞价词选“精准长尾”，比如“济南历下区少儿舞蹈班”，比“舞蹈培训”便宜一半，转化率高3倍。

　　Choose "precise long tail" bidding keywords, such as "Jinan Lixia District Children's Dance Class", which is half cheaper than "dance training" and has a conversion rate three times higher.

　　案例：某口腔诊所投“济南种植牙”，到诊成本比同行低40%。

　　Case: A dental clinic invested in the "Jinan Dental Implant Price", and the cost of visiting was 40% lower than that of peers.

　　五、信息流广告：用“创意”拦截用户

　　5、 Information flow advertising: intercepting users with "creativity"

　　今日头条“中年战场”：

　　Today's headline "Middle aged Battlefield":

　　35岁以上用户占比超60%，广告素材用“实拍图+大字幕”，比如“济南老板都在用的财务软件”。某软件公司靠这招，获客成本比抖音低30%。

　　More than 60% of users are over 35 years old, and the advertising materials use "real photos+big subtitles", such as "financial software that Jinan bosses are using". A software company relies on this strategy, and the cost of getting customers is 30% lower than Tiktok.

　　避坑提示：别用网红脸，中年用户更信“老板形象”。

　　Tip for avoiding pitfalls: Do not use internet celebrity faces, middle-aged users trust the "boss image" more.

　　朋友圈广告“场景化”：

　　Moments advertising "scenarized":

　　早上发“早餐券”，晚上推“夜宵套餐”，上“亲子活动”。某健身房在朋友圈发“游泳课限时5折”，当天核销率超20%。

　　Distribute "breakfast coupons" in the morning, promote "late night snack packages" in the evening, and have "parent-child activities" on weekends. A certain gym posted on their social media account that swimming classes are limited to 50% off, with a redemption rate of over 20% on the same day.

　　六、线下联动：用“实体”反哺线上

　　6、 Offline linkage: using "entities" to feed back online

　　门店“二维码矩阵”：

　　Store QR code matrix:

　　收银台放“关注送鸡蛋”海报，试衣间贴“扫码领穿搭攻略”。某服装店靠这招，公众号月增粉5000+。

　　Place a "Follow to get eggs" poster at the checkout counter and post a "Scan code to get dressing tips" in the fitting room. A clothing store relies on this move, and the official account adds 5000+fans every month.

　　创新玩法：用“一物一码”，每件衣服吊牌印不同二维码，追踪各渠道效果。

　　Innovative gameplay: Use "one item, one code", print different QR codes on each clothing tag, and track the effects of various channels.

　　活动“线上裂变”：

　　Activity "Online Fission":

　　办“济南美老板娘”评选，投票需关注公众号。某美容院靠这招，3天增粉2万，成本不到1万。

　　In the selection of "the most beautiful proprietress in Jinan", please pay attention to the official account. A certain beauty salon used this trick to gain 20000 followers in 3 days at a cost of less than 10000.

　　结语：在济南，推广是门“混搭艺术”

　　Conclusion: In Jinan, promotion is a "mixed art"

　　网络推广不是“单选题”，而是“排列组合题”。短视频抓注意力，微信圈住用户，本地平台截胡需求，再配上SEO和信息流的“精准打击”，才能在济南的流量江湖里杀出重围。毕竟，在这座城市，能同时玩转泉水叮咚和数字洪流的，才是真正的“推广高手”。

　　Network promotion is not "Single choice question", but "permutation and combination question". Short videos capture attention, WeChat circles users, local platforms intercept demand, and coupled with SEO and information flow "precision strikes", can break through the encirclement of traffic in Jinan. After all, in this city, those who can simultaneously play with the sound of spring water and the digital torrent are the true "promotion masters".

　　本文由济南网络推广友情奉献.更多有关的知识请点击:https://www.chinanovo.net真诚的态度.为您提供为的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is a friendly contribution from Jinan website construction For more information, please click: https://www.chinanovo.net Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.