相信大家在运营自己的短视频账号时都会碰到相关的疑问困扰，如视频什么时间内发布、怎么样才能提高视频内容的流量、怎么样开通抖音小店等等。小编这边为大家整理了一份运营小攻略，为大家解答关于短视频发布的一部分问题困扰，希望可以帮助到大家！

　　I believe that when you operate your own short video account, you will encounter related problems, such as when the video is best released, how to improve the traffic of video content, and how to open a Tiktok store. Here, the editor has compiled an operational guide to answer some of the questions and concerns about short video publishing. We hope it can be helpful to everyone!

　　一、短视频注意添加位置信息

　　1、 Pay attention to adding location information to short videos

　　在我们选择发布视频时，可以适当在短视频内添加一些地方的特色属性，如地方方言、地域特色、标志性建筑、标题描述等，加了定位后容易获得流量曝光的同时，还容易将地点的视频给潜在的用户。

　　When we choose to publish videos, we can add some local characteristics such as local dialects, regional features, iconic buildings, title descriptions, etc. in the short video appropriately. After positioning, it is easy to gain traffic exposure and recommend videos of the location to potential users.

　　二、短视频发布时间

　　2、 Best time to publish short videos

　　早上69点。在早上6点9点的这段时间，是上班族或是一些学生起床吃早饭、上班通勤的时间，而这几个小时的时间内，大部分人也会刷视频、看图文等，所以也是流量较好的时间段；中午1214点。在这个时间段是大家的吃饭时间，午餐和午休的时间段，在这个时间段内绝大部分人都会通过刷短视频出来打发消磨一下难得的娱乐休闲时间。下午17点晚上20点。这个时间段可以说是流量十分活跃的时间段，这是因为大家通过一整天的忙碌后，都会通过短视频来缓解的疲劳感，通过刷短视频来娱乐放松，所以这个时间段的流量较好。不同的领域都有适合自己作品发布的时间，发布时间是不固定的，在发布时可以根据这几个时间段去测试，通过测试后了解哪个时间段更适合视频作品去发布，这样一来就可以选择流量多的时间段去发布作品。

　　From 6am to 9am. During the period from 6am to 9am, it is the time for office workers or some students to get up, have breakfast, and commute to work. During these hours, most people also watch videos, read pictures, etc., so it is also a time with good traffic; From 12:00 to 14:00 noon. During this time period, it is everyone's meal time, lunch and nap time. During this time, the vast majority of people will spend their rare leisure time by watching short videos. From 5pm to 8pm. This period can be said to be a time when traffic is very active. This is because after a busy day, everyone will relieve their fatigue through short videos and relax by watching short videos. Therefore, traffic recommendations are better during this period. Different fields have their own suitable time for publishing their works, and the publishing time is not fixed. When publishing, you can test based on these time periods to understand which time period is more suitable for publishing video works. This way, you can choose the time period with the highest traffic to publish your works.

　　如今剪辑视频通过手机就可以完成，并且在功能上也相较于齐全，如与抖音绑定的剪映，它是抖音平台推出的一款剪辑手机软件，里面有许多素材、模板，可以快速上手剪辑。此外，如果想追求更为的剪辑工具，那就可以使用视频的剪辑工具Pr，可以通过自学来完成剪辑。

　　Now video editing can be completed through mobile phones, and it is also more complete in functions. For example, the clip film bound with Tiktok is a mobile phone software for editing launched on the official platform of Tiktok. There are many materials and templates in it, which can be quickly edited. In addition, if you want to pursue a more professional editing tool, you can use the professional video editing tool Pr to complete the editing through self-study.

　　四、如何开通抖音“购物车”功能？

　　4、 How to activate the Tiktok "Shopping Cart" function?

　　需要注意的是抖音想要开通购物车功能，那就需要同时完成几个条件：，公开并通过审核的短视频内容10条以上；第二，账号完成了实名认证；第三，账号的粉丝量积累到了1000及以上，但也要注意的是，粉丝量千万不能通过其他手段去刷粉，不然容易变成死号。

　　It should be noted that if Tiktok wants to activate the shopping cart function, it needs to complete several conditions at the same time: first, more than 10 short video content that has been published and approved; Secondly, the account has completed real name authentication; Thirdly, the account has accumulated a fan base of 1000 or more, but it should also be noted that the fan base must not be boosted through other means, otherwise it may become a dead account.

　　五、企业蓝V、抖音小店、商品橱窗的区别

　　5、 The difference between enterprise blue V, Tiktok shop and commodity window

　　蓝V是企业认证，企业开通后就可以在抖音主页展示商家门店、电话、产品、网址等，即使是0粉丝也拥有视频置顶的功能。商品橱窗也叫小黄车，账号开通后就可以在短视频或是直播间直接添加橱窗内的商品，不过需要注意的是，开通橱窗也需要1000个粉丝，开通商品橱窗后也可以挂视频赚取佣金。如果想售卖自己的商品，那就需要粉丝量达到30万。

　　Blue V is an enterprise certification. After being launched, enterprises can display stores, phones, products, websites, etc. on the Tiktok homepage. Even 0 fans have the function of video topping. Product showcase, also known as Xiaohuangche, allows you to add products from the showcase directly in short videos or live broadcasts after opening an account. However, it should be noted that opening a showcase also requires 1000 followers, and you can earn commission by hanging videos after opening a product showcase. If you want to sell your products, you need to have 300000 followers.

　　六、如何增加视频的吸引力？

　　6、 How to increase the attractiveness of videos?

　　想要增加视频的吸引力，可以在视频开头设置一些悬念，使用户参与到视频的内容中，让用户期待接下来会发生什么，还可以适当使用抖音上的热门音乐以及当下流行的短视频表现形式，比如热门音乐、热门话题等，不仅流量大，而且还能使用户有亲切感。此外还可以多使用标签功能，比如职业／地域／群体等，用户都会对自己有关的内容格外关注。

　　To increase the appeal of the video, you can set some suspensions at the beginning of the video, so that users can participate in the content of the video, so that users can expect what will happen next. You can also properly use popular music on Tiktok and popular short video forms, such as hot music, hot topics, etc., which not only has a large flow, but also makes users feel friendly. In addition, users can also use tag functions more frequently, such as occupation/region/group, etc., and they will pay special attention to the content related to themselves.

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