快手推广优化的具体操作维度有哪些？

来源：https://www.chinanovo.net   发布时间：2024-03-23 10:00:32      

1、关键词选择

1. Keyword selection

选择好关键词，是做好快手SEO重要的一点!我们选的这个关键词尽量要是用户搜索需求的词，同时还要有搜索量。

Choosing good keywords is an important part of Kwai SEO! We try to select the keyword that meets the user's search needs, while also ensuring a high search volume.

比如我要分享SEO学习这个视频，可以先用快手指数看下这个词流量，如果快手指数没有，可以用百度指数看下，只要有就可以用。

For example, if I want to share the video of SEO learning, I can first use the Kwai index to see the word flow. If there is no Kwai index, I can use Baidu index to see it, as long as there is one.

再然后用这个关键词去看快手上的下拉词推荐，那么我就找到了关键词和短视频拍摄主题了是不是?这样的关键词跟内容一定是相关的!

Then use this keyword to look at the drop-down word recommendation on Kwai, then I will find the keyword and short video shooting theme, right? Such keywords must be related to the content!

2、短视频标题及封面优化

2. Short video title and cover optimization

快手短视频那个标题很重要，标题里一定要包含关键词，比如你的标题是“推荐几个SEO学习网站”，就包含SEO学习这个关键词。

The title of the Kwai short video is very important. The title must contain keywords. For example, if your title is "Recommend several SEO learning websites", it contains the keyword SEO learning.

封面优化也很重要，很多人默认就是视频第一个，不对的，视频封面一定要与你分享主题关键词相关，尽量优化好一点。

Cover optimization is also very important. Many people assume that it is the first one in the video. If not, the video cover must be related to the theme keywords you share, and try to optimize it as much as possible.

3、短视频说明描述优化

3. Short video description optimization

短视频说明描述优化，这里是指你要总结你短视频主要内容，这样方便快手尽快抓取主要内容。如果你的说明描述优化里也包含了关键词的长尾关键词，比如“SEO博客这个SEO学习网站”，那么也会有助于排名哈。

Short video description optimization means that you should summarize the main content of your short video, so that it is convenient for Kwai capture of the main content as soon as possible. If your description optimization also includes long tail keywords of keywords, such as "SEO blog, this SEO learning website," it will also help with ranking.

4、短视频标签标注

4. Short video label annotation

短视频标签标注，这个很简单，就是你在发布视频的时候选的标签也尽量与你想要优化的关键词相关，这样不仅增加你的关键词命中率，而且还可增加了关键词的密度(注意不要过度)，有助于排名哈。

Short video tag annotation is very simple, which means that when you post a video, the tags you choose should also be as relevant as possible to the keywords you want to optimize. This not only increases your keyword hit rate, but also increases the density of keywords (be careful not to overdo it), which helps with ranking.

5、短视频用户数据优化

5. Short video user data optimization

这个只要做过推广的人，都懂我说的是什么意思。正如上面快手SEO基本搜索规则第四点用户行为及数据那里有说。

Anyone who has done promotion knows what I mean. As stated in the fourth point of the basic search rules of Kwai SEO, user behavior and data.

再简单说一下，比如搜索点击，评论互动，点赞，分享这些都是可以来操作的，一种是用技术，一种是直接投放快手粉条也可以做这些数据

To put it simply, for example, search and click, comment interaction, like, and sharing can be operated. One is to use technology, and the other is to directly launch Kwai noodles

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