老板拍获客视频三步法

　　Boss's three-step method for capturing customer videos

　　老板千万不要再拍爆款短视频了，一点用都没有。爆款虽然说流量很大，但是人群太泛了，你很难转化。我拍过这么多大爆款，全是几百万播放量的，但是没用，一个客户都没有，反倒是一条只有1.9万播放量的视频给我搞了100多个客资。老板需要的是能带来客户的视频。

　　Boss, please don't shoot any more popular short videos, it's useless. Although popular products have a lot of traffic, the audience is too broad, making it difficult for you to convert them. I have shot so many big hits, all with millions of views, but it's useless. I don't have any customers. On the contrary, a video with only 19000 views got me more than 100 customers. What the boss needs is a video that can bring customers.

　　你这个视频发出去播放量可能不是很高，但是精准客户可以刷到才有价值。怎么拍？

　　Your video may not have a high number of views when it is posted, but it is valuable only if it can be accurately captured by customers. How to shoot?

　　步，你的短视频开头一定是去戳你目标客户的痛点。比如说你是做家庭教育的，你可以这样开头："如果你家小孩不管怎么打怎么骂都戒不了手机，这三句话你一定要知道。了解这三句话，哪怕你家小孩是个网瘾少年，也会让他乖乖放下手机，认真学习。"你这样开头会刷到你的视频，并且会认真看的，大部分会是小孩有问题的家长。

　　The first step is to start your short video by addressing the pain points of your target customers. For example, if you are a family educator, you can start like this: "If your child can't quit using their phone no matter how hard they hit or curse, you must know these three sentences. Understanding these three sentences, even if your child is an internet addicted teenager, they will obediently put down their phone and study seriously.

　　第二步，中间这一段讲三个干货。我看很多人讲干货讲的太了，各种名词理论讲了一大堆，听得用户一头雾水，他听不懂他就划走了。怎么讲干货能够让用户很容易理解，很愿意听完呢？你要讲故事，每讲一个观点，就要搭配一个故事去解释。比如说你做心理学赛道的，你的观点是"感恩离财富近"，那么你要马上讲一个因为感恩而获得巨大回报的故事，这样他很容易听懂，并且会去行动。

　　The second step is to talk about three practical things in the middle paragraph. I see that many people talk too professionally about practical knowledge, covering a lot of professional terms and theories. However, the user is confused and leaves if they don't understand. How to make it easy for users to understand and be willing to listen to dry goods? You need to tell a story, and for every viewpoint you present, you need to combine it with a story to explain it. For example, if you are in the field of psychology and your viewpoint is that "gratitude is closest to wealth", then you should immediately tell a story about how gratitude has brought great rewards, so that he can easily understand and take action.

　　第三步，用一条金句做收尾。怎么找金句？直接让AI帮你生成。你按照这三步去拍短视频来的，就都是精准客户了。如果你不懂怎么做，可以留言沟通。

　　Step three, end with a golden sentence. How to find golden phrases? Let AI generate it directly for you. If you follow these three steps to shoot short videos, you will be a precise customer. If you don't know how to do it, you can leave a message for communication.

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