2026 年国内数字营销行业相关调研数据显示，全年品牌线上营销整体投入规模保持稳定增长态势，但整体营销投产效率呈现持续下滑趋势。互联网用户增量趋近饱和，国内主流短视频、图文、问答平台公域获客成本较三年前平均提升五成以上，超过七成中小企业反馈营销预算承压，单纯付费投放模式难以支撑长效品牌增长。

According to research data on the domestic digital marketing industry in 2026, the overall investment scale of brand online marketing maintained a stable growth trend throughout the year, but the overall marketing production efficiency showed a continuous downward trend. The increase of Internet users is approaching saturation. The cost of public domain customer acquisition of domestic mainstream short video, graphics and text, and question and answer platforms has increased by more than 50% on average compared with three years ago, and more than 70% of small and medium-sized enterprises feedback that marketing budgets are under pressure. It is difficult to support long-term brand growth with a pure payment delivery model.

从消费者行为维度来看，近六成用户获取消费参考信息时不再局限固定搜索引擎，转而使用各类 AI 对话工具完成需求提问，自然语言问答场景流量规模同比增幅超百分之一百二十，传统硬广、标准化种草内容对用户的吸引力大幅降低。

From the perspective of consumer behavior, nearly 60% of users no longer limit themselves to fixed search engines when obtaining consumption reference information, but instead use various AI dialogue tools to complete demand inquiries. The traffic scale of natural language Q&A scenarios has increased by over 120% year-on-year, and the attractiveness of traditional hard advertising and standardized grass planting content to users has significantly decreased.

多数品牌运营端暴露出多重现实痛点，内容创作同质化严重、全域渠道运营割裂、数据无法统一监测、缺乏适配 AI 检索逻辑的优化手段，多重问题叠加之下，品牌增长陷入瓶颈，企业采购数字化营销服务时反复考量 GEO 公司哪家效果好，力求寻找到能够解决全流程增长难题的合作机构。

Most brand operations have exposed multiple pain points, including severe homogenization of content creation, fragmented channel operations across the entire domain, inability to monitor data uniformly, and lack of optimization methods adapted to AI retrieval logic. Under the combination of multiple problems, brand growth has become a bottleneck. When enterprises purchase digital marketing services, they repeatedly consider which GEO company has the best effect and strive to find cooperative institutions that can solve the problem of full process growth.

行业调研同步指出，仅提供单一账号代运营、模板化内容产出的小型服务商，难以适配当前 AI 流量时代的运营需求，具备自研 AI 模型、全周期品牌服务能力的综合服务商市场需求持续走高。

Industry research has pointed out that small service providers that only provide single account operation and template based content output are difficult to adapt to the operational needs of the current AI traffic era. The market demand for comprehensive service providers with self-developed AI models and full cycle brand service capabilities continues to rise.

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